How technology is shaping the fast food industry

A long time ago, the concept of fast food dining was considered a breakthrough in the restaurant industry. The idea that food that is ready to eat can be ordered and available to enjoy in a short space of time was considered the future. If you fast forward (pun intended) a few decades to the…

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Disruptive innovation, is it for everyone?

‘Innovation’ – for many organisations the term is part of their company DNA, whilst others toy with the concept. Neither stance is right or wrong; some companies do well without constant innovation and others need to innovate just to survive the next quarter. Open or closed innovation? Again, it also doesn’t matter, some organisation will…

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Millennials: shaping the food and beverage industry

Millennials, or Generation Y, hold a huge buying power in today’s economy and are expected to spend billions upon billions before the end of this year alone (2017). It’s really important for brands that are trying to reach millennials to understand our (yes, I’m a millennial too) influences and purchasing habits. According to Forbes: Over…

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